Local SEO is a vital component of online marketing for businesses today, and using a topical map can greatly enhance its effectiveness.
But what does it mean to talk about a 'topical map' in Local SEO? Simply put, a topical map is a linked network of related topics or keywords that support SEO by structuring your website content more effectively.
A topical map works best when it caters directly to the common search phrases used by your target audience. Using this knowledge, topic clusters can be developed around high-performing keywords to boost organic traffic.
So, how do you start? Keyword research is the first thing on the agenda. Identify high-volume, low-competition keywords related to your business or services using resources like Google Keyword Planner or SEMRush.
Following keyword research, create topic clusters around your primary keyword for each page. Each secondary keyword will become its own separate sub-topic, all combined and How To Make A Topical Map For Local SEO interlinked to direct back to the pillar content.
The advantages of using a topical map in a local SEO strategy are far-reaching. It organizes site content in a way that makes it easier for search engine algorithms to determine relevance, leading to more frequent appearances in search results and higher traffic.
To conclude, using a topical map is not only beneficial for enhancing your local SEO, it also contributes to a more navigable website.